2024 iMac 24″ M4
Apple Intelligence.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information.
And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Performance.
$1,999.99
Compare| Brands | Apple |
|---|---|
| RAM | 16GB |
| Capacity | 256GB |
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NewiPad, Tablets
2025 iPad 11 (A16)
A16 chip. Even more joy in store.
Now with the superfast A16 chip and 128GB of starting storage, iPad is more capable than ever. Get things done, express yourself, and stay immersed in your favorite activities, all on a stunning 11-inch Liquid Retina display.1 And using essential accessories designed just for iPad, you can add even more versatility for the things you do every day.
Draw, paint, and write with Apple Pencil. Type comfortably, use a trackpad, and enjoy content with the versatile two-piece design of Magic Keyboard Folio.2 You can use familiar keyboard shortcuts or the click-anywhere trackpad. And get an amazing typing experience.
iPadOS brings it all together and makes everything on iPad feel smooth and easy. Handwritten notes become more fluid, flexible, and legible with Smart Script. And you can solve complex equations in Math Notes using Apple Pencil.
Make quick work of your work.
With the superfast A16 chip, it’s easier than ever to work and get things done all on one device. Take notes, collaborate, and multitask seamlessly between apps. From pie charts to pie recipes, iPad is designed for all kinds of productivity.
iPad delivers a big jump in performance with the superfast A16 chip. An advanced Neural Engine and machine learning capabilities help you do more, effortlessly, like edit 4K video or interact with content in photos or videos using Live Text. And with all-day battery life, you can do it all without skipping a beat.
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iPhone, Smartphones
iPhone 16 Plus
New camera system.
Go to great lengths to get the perfect shot.
The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.
Ultra Wide camera.
Focus on the little things.
And the bigger picture.The new Ultra Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also frame more expansive scenes without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to 2.6x more light for higher image quality — even in low light.
Durable design.
Who says beauty isn’t meant to last.
iPhone 16 has a sturdy, aerospace-grade aluminum enclosure and strong — and beautiful — color-infused glass on the back. The latest-generation Ceramic Shield material is two times tougher than any smartphone glass. And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.
Action button.
Do more. Wait less.
The Action button on iPhone 16 is a fast track to your favorite feature. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favorite coffee drink.
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Computers & Laptops, MacBook
14 Inch MacBook Pro M4
Pro all out.
MacBook Pro features the most advanced lineup of chips ever built for a pro laptop. Phenomenal single- and multithreaded CPU performance, faster unified memory, enhanced machine learning accelerators — the M4 family of chips gives you the kind of speed and capability you’ve never thought possible. And the powerful Neural Engine makes AI tasks like image upscaling and video caption creation as well as on-device Apple Intelligence features fly.
Next-level graphics performance. Game on.
Run graphics-intensive workflows with a responsiveness that keeps up with your imagination. The M4 family of chips features a GPU with a second-generation hardware-accelerated ray tracing engine that renders images faster, so gaming feels more immersive and realistic than ever. And Dynamic Caching optimizes fast on-chip memory to dramatically increase average GPU utilization — driving a huge performance boost for the most demanding pro apps and games.
Apple Intelligence.
Genius at work.
Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
We can do this all day, And night.
The new MacBook Pro has the longest battery life ever in a Mac — up to 24 hours — and supports fast charge, allowing it to charge up to 50 percent in just 30 minutes. 50 All models provide the same performance whether they’re plugged in or not, so you can spend more time thinking about an outlet for your passion, not your laptop
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