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iPad, Tablets
iPad Mini 7
Big-screen attitude. Ultraportable
design.iPad mini has everything there is to love about iPad in a delightfully light, compact design. It features a 100 percent recycled aluminum enclosure and stunning all‑screen design, and it goes anywhere you go — fitting perfectly into a backpack or purse.
Apple Intelligence.
Personal, private, powerful.iPad mini is built for Apple Intelligence, the personal intelligence system that helps you express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
A17 Pro
chip.
Pocket scientist.The blazing-fast A17 Pro chip makes iPad mini a portable powerhouse. It enables Apple Intelligence and delivers a big boost in performance. The 16‑core Neural Engine is up to 2x faster than the previous generation. The 5‑core GPU brings advanced features like hardware‑accelerated ray tracing for graphically intense triple‑A games. And you can work, play, and create from anywhere with all‑day battery life.
Apple Pencil Pro. Engineered for limitless
creativity.Apple Pencil sets the standard for how drawing, painting, handwriting, and note‑taking should feel — intuitive, precise, and magical.2 All with pixel‑perfect precision, low latency, tilt sensitivity, and support for palm rejection. And now Apple Pencil Pro adds even more capabilities to bring your ideas to life like never before.
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Apple iPhones, Smartphones
iPhone 16
New camera system.
Go to great lengths to get the perfect shot.
The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.
Ultra Wide camera.
Focus on the little things.
And the bigger picture.The new Ultra Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also frame more expansive scenes without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to 2.6x more light for higher image quality — even in low light.
Durable design.
Who says beauty isn’t meant to last.
iPhone 16 has a sturdy, aerospace-grade aluminum enclosure and strong — and beautiful — color-infused glass on the back. The latest-generation Ceramic Shield material is two times tougher than any smartphone glass. And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.
Action button.
Do more. Wait less.
The Action button on iPhone 16 is a fast track to your favorite feature. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favorite coffee drink.
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Apple iPhones, Smartphones
iPhone 16 Plus
New camera system.
Go to great lengths to get the perfect shot.
The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.
Ultra Wide camera.
Focus on the little things.
And the bigger picture.The new Ultra Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also frame more expansive scenes without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to 2.6x more light for higher image quality — even in low light.
Durable design.
Who says beauty isn’t meant to last.
iPhone 16 has a sturdy, aerospace-grade aluminum enclosure and strong — and beautiful — color-infused glass on the back. The latest-generation Ceramic Shield material is two times tougher than any smartphone glass. And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.
Action button.
Do more. Wait less.
The Action button on iPhone 16 is a fast track to your favorite feature. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favorite coffee drink.
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Apple iPhones, Smartphones
iPhone 16e
Latest iPhone. Greatest price.
Drop-dead gorgeous.
Drop-tested tough.iPhone 16e has an incredible design — inside and out — and is available in an elegant black or white finish. Made from durable aerospace‑grade aluminum, the enclosure on iPhone 16e is built to go the distance and survive life’s oops, whoops, and oh nooos.
Ceramic Shield
Tougher than any smartphone glass.
The front of iPhone 16e is protected by Ceramic Shield, which is tougher than any smartphone glass and ready to handle all of those real‑life situations. And iPhone 16e is resistant to splashes, water, and dust.
A fast track to your favorite feature.
With a press you can use visual intelligence, call your best friend, launch your favorite app, and more.
One. For all.
iPhone 16e has USB‑C, a port for charging and connecting other Apple devices and a wide variety of accessories.
All-day battery life
From dusk till dawn.
And beyond.SKU: n/a -
Apple iPhones, Smartphones
iPhone 17
Even more delightful.
Even more durable.Meet the new iPhone 17. Designed with contoured edges, thinner borders, and durable materials like Ceramic Shield 2 on the front, it looks — and stays — beautiful. You can see and do more of everything you love on a 6.3-inch Super Retina XDR display.5 And enjoy smoother scrolling and more immersive gaming with ProMotion, with an adaptive refresh rate up to 120Hz. Take it for a spin.
18MP Center Stage front camera. It’s a total frame changer.
The new front camera gives you flexible ways to frame your photos and videos — and so much more. Tap to expand the field of view and rotate from portrait to landscape without moving your iPhone. And when friends join the shot, the field of view expands so you get more friendsies in your selfies.All 48MP rear cameras.
An evolution in resolution.iPhone 17 has a 48MP Fusion Main camera with a 2x optical-quality telephoto, and a 48MP Fusion Ultra Wide camera with 4x the resolution of the Ultra Wide camera on iPhone 16. And now Ultra Wide photos are 24MP by default, the perfect file size for high‑quality storing and sharing. So you’ll get stunning, super-high-resolution shots — up close or far away, indoors and out, in conditions that go from bright to low light. And at 256GB, it has double the starting storage of the previous model.7 So you can capture to your heart’s content — and beyond.
Power player.
Energy expert.The A19 chip powers everything you do on iPhone, including Apple Intelligence features like Live Translation and Image Playground, and ProMotion for playing advanced AAA games. And with all-day battery life, you can work, watch, and wander with no worries. If you need a quick top-up, just 10 minutes of charge gives you up to 8 hours of video playback with a high-wattage adapter.
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Apple iPhones, Smartphones
iPhone 17 Pro
Unibody enclosure.
Makes a strong case for itself.Introducing iPhone 17 Pro and iPhone 17 Pro Max, designed from the inside out to be the most powerful iPhone models ever made. At the core of the new design is a heat-forged aluminum unibody enclosure that maximizes performance, battery capacity, and durability
A big zoom forward.
Across the iPhone 17 Pro camera system, you’ll find innovation that goes to great lengths. The telephoto features the next generation of our tetraprism design and a 56 percent larger sensor. With an equivalent 200 mm focal length, the 8x optical-quality zoom makes this the longest iPhone Telephoto ever — offering 16x total optical zoom range. So you can explore an even wider range of creative choices and add a longer reach to your compositions.
The new front camera gives you flexible ways to frame your photos and videos — and so much more. Tap to expand the field of view and rotate from portrait to landscape without moving your iPhone. And when friends join the shot, the field of view expands so you get more friendsies in your selfies.
Any more pro and it would need an agent.
From home movies to Hollywood productions, iPhone 17 Pro is up to any challenge. With more pro video features than ever — like enhanced video stabilization, cinema-grade specs, and compatibility with industry-standard workflows — iPhone 17 Pro puts powerful filmmaking tools within reach, wherever you need them.
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Apple iPhones, Smartphones
iPhone 17 Pro Max
Unibody enclosure.
Makes a strong case for itself.Introducing iPhone 17 Pro and iPhone 17 Pro Max, designed from the inside out to be the most powerful iPhone models ever made. At the core of the new design is a heat-forged aluminum unibody enclosure that maximizes performance, battery capacity, and durability
A big zoom forward.
Across the iPhone 17 Pro camera system, you’ll find innovation that goes to great lengths. The telephoto features the next generation of our tetraprism design and a 56 percent larger sensor. With an equivalent 200 mm focal length, the 8x optical-quality zoom makes this the longest iPhone Telephoto ever — offering 16x total optical zoom range. So you can explore an even wider range of creative choices and add a longer reach to your compositions.
The new front camera gives you flexible ways to frame your photos and videos — and so much more. Tap to expand the field of view and rotate from portrait to landscape without moving your iPhone. And when friends join the shot, the field of view expands so you get more friendsies in your selfies.
Any more pro and it would need an agent.
From home movies to Hollywood productions, iPhone 17 Pro is up to any challenge. With more pro video features than ever — like enhanced video stabilization, cinema-grade specs, and compatibility with industry-standard workflows — iPhone 17 Pro puts powerful filmmaking tools within reach, wherever you need them.
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Apple iPhones, Smartphones
iPhone 17e
Designed to
go the distance.Beautiful — and built to stay that way — iPhone 17e is designed with a durable aluminum frame and has Ceramic Shield 2 on the front, providing 3x better scratch resistance than iPhone 16e.2 Tougher than any smartphone glass, it protects your iPhone so you don’t have to sweat the dings, drops, and dangs. iPhone 17e also has USB-C for charging — and for connecting to Apple devices and a wide variety of accessories.
Now with MagSafe.
iPhone 17e enables wireless charging up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient, and fast. And with built-in magnets, you can easily snap into a family of accessories including chargers, cases, and more.
Stunning display.
The 6.1-inch Super Retina XDR display5 makes photos pop with color and text sharp and easy to read. A new seven-layer antireflective coating reduces glare even in bright sunlight.
Blasts and lasts.
Thanks to the A19 chip — the same generation that powers the iPhone 17 lineup — iPhone 17e has next-level power and performance that make everything you do feel fast and fluid, now and for years to come. The C1X modem is up to 2x faster than the C1 modem in iPhone 16e. Together with A19, it makes all the things you love — from streaming to AAA gaming — smooth and responsive. And with the leading power efficiency of Apple silicon and great battery capacity, iPhone 17e gets long battery life. Up to 26 hours of video playback so you can go, go, go all day.
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Audio Devices, Portable Bluetooth Speakers
JBL Charge 5
JBL Charge 5
Take the party with you no matter what the weather. The JBL Charge 5 speaker delivers bold JBL Original Pro Sound. Play and charge endlessly with 20 hours of playtime and a handy powerbank.
Bold JBL Original Pro Sound
Take the amazing power of JBL Pro Sound with you. The JBL Charge 5 has an optimized long excursion driver, a separate tweeter, and dual JBL bass radiators, all delivering impressively rich and clear audio. Get that big room sound, even when outdoors.
20 hours of playtime
The fun doesn’t have to stop. Packed with an incredible 20 hours of battery life, JBL Charge 5 lets you party all day and into the night.
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Audio Devices, Portable Bluetooth Speakers
JBL Charge 6
Powerful JBL Pro Sound with AI Sound Boost
How does the already great JBL Charge sound profile get even better? It helps that we have some of the best engineers in the game retooling our kit to deliver our most realistic sound reproduction yet. Surprisingly rich, powerful bass and crisp higher frequencies give the Charge 6 a whole new reason to humble brag. We also added our new proprietary tech, AI Sound Boost, which analyzes your music in Realtime to deliver maximum acoustic performance with less distortion. It’s like our own little audio genie in every Charge 6. All-in-all, the Charge 6 comes out swinging, with bigger booms and baps, cleaner belts and claps, and everything in between.
Up to 28 hours of playtime
Keep the mood alive for 24 hours on a single charge – and when we really need to squeeze some extra juice out of our jubilee, or another dance with our darling, we can get an extra 4 hours with JBL Playtime Boost.
Multi-speaker connection by Auracast™
Wouldn’t it be great to share the vibes with our tribe? Now we can. With Auracast™, we can effortlessly stereo pair two Charge 6 speakers for a wider sound stage and connect multiple Auracast™-enabled JBL speakers to cover more ground with the same playlist.
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Audio Devices, Portable Bluetooth Speakers
JBL Clip 5
Ultra-portable JBL Pro Sound
Don’t let its little size fool you. The JBL Clip 5 packs a serious musical punch, delivering big JBL Pro Sound with punchy bass. Your friends won’t believe how much great JBL Pro Sound comes out of such a small speaker.
Redesigned carabiner
The completely redesigned, fully integrated carabiner has a much wider opening that makes it even more portable. You can attach the Clip 5 to everything from your backpack to your belt loop, and take your music with you all day, everywhere.
Up to 12 hours of playtime plus 3 hours with Playtime Boost
Don’t sweat the small stuff—like charging your battery. JBL Clip 5 gives you up to 12 hours of playtime on a single charge. Simply tap Playtime Boost to prolong the playtime, adding up to 3 hours to your battery life. It tunes and optimizes the performance for louder and crisper sound.
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