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iPad, Tablets
11″ iPad Air 6
Now available in an 11‑inch or all‑new 13‑inch model
with stunning Liquid Retina display.The incredibly fast M2 chip powers Apple Intelligence and brings breakout performance to iPad Air. With a powerful CPU, GPU, and Neural Engine, it’s nearly 50 percent faster than the previous generation. So you can tap into Apple Intelligence to help you write, express yourself, and get things done effortlessly. And easily plan your house remodel in SketchUp or play the latest triple‑A games, like Zenless Zone Zero. All with amazing efficiency for all‑day battery life
Apple Pencil sets the standard for how drawing, painting, handwriting, and note-taking should feel — intuitive, precise, and magical. All with pixel‑perfect precision, low latency, tilt sensitivity, and support for palm rejection. And Apple Pencil Pro adds even more capabilities to bring your ideas to life like never before
Stay connected and productive wherever you are with superfast Wi‑Fi 6E, or choose a fast 5G cellular connection when you’re away from Wi‑F
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iPad, Tablets
11″ iPad Pro (2024)
Thrill. Sleeker.
The all-new iPad Pro packs astonishing power into an unbelievably thin, light, and portable design. Push the limits of what’s possible on iPad with a super portable 11-inch model and an expansive 13-inch model that is the thinnest product Apple has ever created.
The world’s most advanced display.
Introducing M4, the next generation of Apple silicon. M4 powers Apple Intelligence on iPad Pro, helping you write, express yourself, and get things done effortlessly. And it delivers outrageous performance in an exceptionally thin and light design. An entirely new display engine enables stunning precision, color, and brightness. A powerful GPU with hardware-accelerated ray tracing renders game-changing graphics. And the Neural Engine in M4 makes iPad Pro an absolute powerhouse for AI.
Apple Pencil sets the standard for how drawing, painting, handwriting, and note-taking should feel — intuitive, precise, and magical. All with pixel‑perfect precision, low latency, tilt sensitivity, and support for palm rejection. And Apple Pencil Pro adds even more capabilities to bring your ideas to life like never before.
Shoot, edit, and share all on one device with a pro camera system with LiDAR Scanner, studio-quality mics, and four speakers. Capture 4K ProRes video, hop on a video call with the new landscape front camera, and take dramatically better document scans enhanced by AI.
Pro connectivity adds a whole new dimension of versatility to iPad Pro. Drive high-resolution external displays up to 6K and connect to storage devices with Thunderbolt. And stay connected wherever you are with blazing-fast Wi-Fi 6E and 5G capabilities
Designed to make a difference.
What matters to you matters to Apple, too. From using more recycled materials that minimize environmental impact. To privacy protections that give you more control over your data. To creating built‑in features that make iPad accessible to all.
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iPad, Tablets
13″ iPad Pro (2024)
Thrill. Sleeker.
The all-new iPad Pro packs astonishing power into an unbelievably thin, light, and portable design. Push the limits of what’s possible on iPad with a super portable 11-inch model and an expansive 13-inch model that is the thinnest product Apple has ever created.
The world’s most advanced display.
Introducing M4, the next generation of Apple silicon. M4 powers Apple Intelligence on iPad Pro, helping you write, express yourself, and get things done effortlessly. And it delivers outrageous performance in an exceptionally thin and light design. An entirely new display engine enables stunning precision, color, and brightness. A powerful GPU with hardware-accelerated ray tracing renders game-changing graphics. And the Neural Engine in M4 makes iPad Pro an absolute powerhouse for AI.
Apple Pencil sets the standard for how drawing, painting, handwriting, and note-taking should feel — intuitive, precise, and magical. All with pixel‑perfect precision, low latency, tilt sensitivity, and support for palm rejection. And Apple Pencil Pro adds even more capabilities to bring your ideas to life like never before.
Shoot, edit, and share all on one device with a pro camera system with LiDAR Scanner, studio-quality mics, and four speakers. Capture 4K ProRes video, hop on a video call with the new landscape front camera, and take dramatically better document scans enhanced by AI.
Pro connectivity adds a whole new dimension of versatility to iPad Pro. Drive high-resolution external displays up to 6K and connect to storage devices with Thunderbolt. And stay connected wherever you are with blazing-fast Wi-Fi 6E and 5G capabilities
Designed to make a difference.
What matters to you matters to Apple, too. From using more recycled materials that minimize environmental impact. To privacy protections that give you more control over your data. To creating built‑in features that make iPad accessible to all.
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Computers & Laptops, MacBook
14 Inch MacBook Pro M4
Pro all out.
MacBook Pro features the most advanced lineup of chips ever built for a pro laptop. Phenomenal single- and multithreaded CPU performance, faster unified memory, enhanced machine learning accelerators — the M4 family of chips gives you the kind of speed and capability you’ve never thought possible. And the powerful Neural Engine makes AI tasks like image upscaling and video caption creation as well as on-device Apple Intelligence features fly.
Next-level graphics performance. Game on.
Run graphics-intensive workflows with a responsiveness that keeps up with your imagination. The M4 family of chips features a GPU with a second-generation hardware-accelerated ray tracing engine that renders images faster, so gaming feels more immersive and realistic than ever. And Dynamic Caching optimizes fast on-chip memory to dramatically increase average GPU utilization — driving a huge performance boost for the most demanding pro apps and games.
Apple Intelligence.
Genius at work.
Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
We can do this all day, And night.
The new MacBook Pro has the longest battery life ever in a Mac — up to 24 hours — and supports fast charge, allowing it to charge up to 50 percent in just 30 minutes. 50 All models provide the same performance whether they’re plugged in or not, so you can spend more time thinking about an outlet for your passion, not your laptop
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NewDesktops & Monitors
2024 iMac 24″ M4
Apple Intelligence.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information.
And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Performance.
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Computers & Laptops, MacBook
2024 MacBook Air M3 (13.6 inch)
Lean. Mean. M3 machine.The moment you open your MacBook Air, it’s ready for whatever you throw at it. And no matter how intense the workload, it stays silent thanks to a fanless design. Whether you’re multitasking between apps, editing videos in iMovie, or playing Baldur’s Gate 3 in Game Mode, the M3 chip brings more speed and fluidity to everything you do.
MacBook Air with M3 leverages the incredible AI performance of the Neural Engine to deliver intelligent macOS features that enhance productivity and creativity, including powerful camera features, real-time speech to text, and visual understanding.
With access to a broad ecosystem of apps that deliver advanced AI features, users can do everything from checking their homework with AI Math Assistance in Goodnotes, to automatically enhancing photos in Pixelmator Pro, to removing background noise from a video using CapCut.
A battery that goes all day. Both MacBook Air with M2 and MacBook Air with M3 provide up to 18 hours of battery life, so you can leave the power adapter at home.2
MacBook Air is built for Apple Intelligence,1 the personal intelligence system that helps you express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
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Computers & Laptops, MacBook
2024 MacBook Air M3 (15 inch)
Lean. Mean. M3 machine.The moment you open your MacBook Air, it’s ready for whatever you throw at it. And no matter how intense the workload, it stays silent thanks to a fanless design. Whether you’re multitasking between apps, editing videos in iMovie, or playing Baldur’s Gate 3 in Game Mode, the M3 chip brings more speed and fluidity to everything you do.
MacBook Air with M3 leverages the incredible AI performance of the Neural Engine to deliver intelligent macOS features that enhance productivity and creativity, including powerful camera features, real-time speech to text, and visual understanding.
With access to a broad ecosystem of apps that deliver advanced AI features, users can do everything from checking their homework with AI Math Assistance in Goodnotes, to automatically enhancing photos in Pixelmator Pro, to removing background noise from a video using CapCut.
A battery that goes all day. Both MacBook Air with M2 and MacBook Air with M3 provide up to 18 hours of battery life, so you can leave the power adapter at home.2
MacBook Air is built for Apple Intelligence,1 the personal intelligence system that helps you express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
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NewiPad, Tablets
2025 iPad 11 (A16)
A16Â chip. Even more joy in store.
Now with the superfast A16 chip and 128GB of starting storage, iPad is more capable than ever. Get things done, express yourself, and stay immersed in your favorite activities, all on a stunning 11-inch Liquid Retina display.1 And using essential accessories designed just for iPad, you can add even more versatility for the things you do every day.
Draw, paint, and write with Apple Pencil. Type comfortably, use a trackpad, and enjoy content with the versatile two-piece design of Magic Keyboard Folio.2 You can use familiar keyboard shortcuts or the click-anywhere trackpad. And get an amazing typing experience.
iPadOS brings it all together and makes everything on iPad feel smooth and easy. Handwritten notes become more fluid, flexible, and legible with Smart Script. And you can solve complex equations in Math Notes using Apple Pencil.
Make quick work of your work.
With the superfast A16 chip, it’s easier than ever to work and get things done all on one device. Take notes, collaborate, and multitask seamlessly between apps. From pie charts to pie recipes, iPad is designed for all kinds of productivity.
iPad delivers a big jump in performance with the superfast A16 chip. An advanced Neural Engine and machine learning capabilities help you do more, effortlessly, like edit 4K video or interact with content in photos or videos using Live Text. And with all-day battery life, you can do it all without skipping a beat.
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NewComputers & Laptops, MacBook
2025 MacBook Air M4 (13.6 inch)
MacBook Air is the world’s most popular laptop for a reason. Actually, for a lot of reasons. It delivers up to 18 hours of battery life.1 The M4 chip unlocks a whole new level of performance for work and play. Apple Intelligence is built in to help you get things done effortlessly.2 And it now comes in a stunning Sky Blue color. With the perfectly portable MacBook Air, you’ll be ready to take on just about anything, anywhere.
Remarkably light and less than half an inch thin, MacBook Air fits easily into your on-the-go lifestyle — and your bag. MacBook Air with M4 is made with over 50 percent recycled materials and has a durable recycled aluminum enclosure.
A new color is in the air.
Now with Sky Blue, four beautiful colors will have you on cloud nine. And every MacBook Air comes with a color-matched MagSafe charging cable.
Multitasker. Multifaster. MacBook Air with M4 brings even more speed and fluidity to everything you do, like working between loads of apps and tabs, editing videos, or playing games like Sid Meier’s Civilization® VII. All with a silent, fanless design.
Neural Engine. Blazing fast for AI. Thanks to the faster Neural Engine in the M4 chip, MacBook Air has even more powerful AI capabilities to enhance everything you do. From automatic camera frame centering to AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.
Live a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charge, getting up to 50 percent in just 30 minutes.6 So you can power through anything you’re working on without worrying about your battery.
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Audio, Earbud & In-Ear Headphones
AirPods 4th Generation
Introducing AirPods 4.
The next evolution of sound and comfort.A completely transformed audio experience.
Immersive, theater-like sound.
Personalized Spatial Audio with dynamic head tracking2 places sound all around you, creating a three-dimensional listening experience for music, TV shows, movies, games, and more.
A roaring leap in capabilities. The powerful H2 chip comes to AirPods 4, making audio and calls sound better than ever. With a range of intelligent features, AirPods 4 adapt to virtually any listening environment — even when you want complete silence.
Superclear call quality. Using advanced computational audio, Voice Isolation minimizes background noise while clarifying the sound of your voice. So you’ll be easier to understand when you’re speaking in loud or windy conditions.
Enjoy every note, beat, and vibe. The entirely new acoustic architecture uses an Apple-designed low-distortion driver powered by a custom high dynamic range amplifier. Put simply, you hear music in exceptional detail, with deeper bass and crystal-clear highs.
Calibrates music to your ears. Adaptive EQ automatically tunes music to your ears. Inward-facing microphones detect what you’re hearing, then adjust low and midrange frequencies to deliver rich detail in every song.
Real talk in real time. Connect on FaceTime in crisp, HD quality with an AAC-ELD speech codec. And Group FaceTime calls sound more true to life than ever with support for Personalized Spatial Audio.
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