2024 iMac 24″ M4
Apple Intelligence.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information.
And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Performance.
$1,999.99
Compare| Brands | Apple |
|---|---|
| RAM | 16GB |
| Capacity | 256GB |
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14 Inch MacBook Pro M4
Pro all out.
MacBook Pro features the most advanced lineup of chips ever built for a pro laptop. Phenomenal single- and multithreaded CPU performance, faster unified memory, enhanced machine learning accelerators — the M4 family of chips gives you the kind of speed and capability you’ve never thought possible. And the powerful Neural Engine makes AI tasks like image upscaling and video caption creation as well as on-device Apple Intelligence features fly.
Next-level graphics performance. Game on.
Run graphics-intensive workflows with a responsiveness that keeps up with your imagination. The M4 family of chips features a GPU with a second-generation hardware-accelerated ray tracing engine that renders images faster, so gaming feels more immersive and realistic than ever. And Dynamic Caching optimizes fast on-chip memory to dramatically increase average GPU utilization — driving a huge performance boost for the most demanding pro apps and games.
Apple Intelligence.
Genius at work.
Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
We can do this all day, And night.
The new MacBook Pro has the longest battery life ever in a Mac — up to 24 hours — and supports fast charge, allowing it to charge up to 50 percent in just 30 minutes. 50 All models provide the same performance whether they’re plugged in or not, so you can spend more time thinking about an outlet for your passion, not your laptop
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NewComputers & Laptops, MacBook
2025 MacBook Air M4 (15 inch)
MacBook Air is the world’s most popular laptop for a reason. Actually, for a lot of reasons. It delivers up to 18 hours of battery life.1 The M4 chip unlocks a whole new level of performance for work and play. Apple Intelligence is built in to help you get things done effortlessly.2 And it now comes in a stunning Sky Blue color. With the perfectly portable MacBook Air, you’ll be ready to take on just about anything, anywhere.
Remarkably light and less than half an inch thin, MacBook Air fits easily into your on-the-go lifestyle — and your bag. MacBook Air with M4 is made with over 50 percent recycled materials and has a durable recycled aluminum enclosure.
A new color is in the air.
Now with Sky Blue, four beautiful colors will have you on cloud nine. And every MacBook Air comes with a color-matched MagSafe charging cable.
Multitasker. Multifaster. MacBook Air with M4 brings even more speed and fluidity to everything you do, like working between loads of apps and tabs, editing videos, or playing games like Sid Meier’s Civilization® VII. All with a silent, fanless design.
Neural Engine. Blazing fast for AI. Thanks to the faster Neural Engine in the M4 chip, MacBook Air has even more powerful AI capabilities to enhance everything you do. From automatic camera frame centering to AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.
Live a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charge, getting up to 50 percent in just 30 minutes.6 So you can power through anything you’re working on without worrying about your battery.
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