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Computers & Laptops, iMac
2023 iMac 24″ M3
Packed with more juice.
The world’s best all‑in‑one computer, now supercharged by the M3 chip. With a stunning 24‑inch display² that gives you all the space you need and an iconic design that livens up any space, iMac is perfect for work and play.
See the big picture. And all the details.
With its expansive 24‑inch Retina display, iMac offers a brilliant canvas for multitasking, immersive movies and games, and so much more. The display’s 4.5K resolution delivers ultraclear detail and shines with 500 nits of brightness. That’s five times the resolution of and nearly 70 percent brighter than the best-selling 24‑inch all‑in‑one PC. And P3 wide color brings whatever you’re watching to life in over a billion colors. No matter what you do, it will look incredible on iMac.
1080p FaceTime HD camera. Ready for your close-up.
It’s the best camera system ever in an iMac. With a built‑in image signal processor, M3 boosts picture quality by analyzing and enhancing each pixel at over a trillion operations per second. This enables superior noise reduction, incredible dynamic range, and more balanced image exposure — so you look your best in any light. M3 also works together with macOS to keep the spotlight on you with Presenter Overlay, which elevates your presence by including you on top of content you’re sharing when on a video call.
Studio-quality mics. For high-quality conversations.
Whether you’re on a video call, recording a podcast, or livestreaming, the microphones on iMac make sure your voice comes through crisp and clear. The studio‑quality three‑mic array is designed to reduce feedback, and beamforming technology helps drastically reduce background noise — so everyone hears you, not what’s going on around you.
Six-speaker sound system. Audio that really fills a room.
iMac brings incredible, room‑filling audio to any space. Two pairs of force‑cancelling woofers create rich, deep bass — and each is balanced with a high‑performance tweeter for a massive soundstage that takes music, movies, and more to the next level. iMac also supports Spatial Audio with Dolby Atmos. And when you combine that with a 4.5K Retina display, it’s like bringing the whole theater home.
M3 and macOS. Get it all done with flying colors.
M3 and macOS bring the latest and most advanced technologies to iMac, delivering exceptional levels of performance, efficiency, and security. Built using a next‑generation process, M3 lets you zip through hundreds of browser tabs, build a multimedia‑rich pitch deck, and even explore new worlds with jaw‑dropping graphics. It’s up to four times faster than the best-selling 24-inch all-in-one PC with the latest Intel Core i7 processor.⁵ And it stays cool and quiet, even while tackling intense workloads. That’s the power of hardware, software, and silicon — all designed together.
iMac + iPhone. Quite the pair.
iMac brings everything you love from iPhone to a gorgeous 24-inch display. iPhone lets you access what you need from iMac on the go. And when you use them together, they work like magic.
Designed with the earth in mind.
iMac was designed to minimize its impact on the environment. All of the virgin wood fiber in its packaging comes exclusively from responsibly managed forests. Its stand is made from 100 percent recycled aluminum. The rare earth elements in the speakers, fan motor, and power connector magnets are completely recycled. And we’re committed to transitioning our entire manufacturing supply chain to 100 percent renewable electricity by 2030.
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Computers & Laptops, Desktops & Monitors, iMac
2024 iMac 24″ M4
Apple Intelligence.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information.
And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Performance.
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Computers & Laptops, MacBook
2025 MacBook Air M4 (13.6 inch)
MacBook Air is the world’s most popular laptop for a reason. Actually, for a lot of reasons. It delivers up to 18 hours of battery life.1 The M4 chip unlocks a whole new level of performance for work and play. Apple Intelligence is built in to help you get things done effortlessly.2 And it now comes in a stunning Sky Blue color. With the perfectly portable MacBook Air, you’ll be ready to take on just about anything, anywhere.
Remarkably light and less than half an inch thin, MacBook Air fits easily into your on-the-go lifestyle — and your bag. MacBook Air with M4 is made with over 50 percent recycled materials and has a durable recycled aluminum enclosure.
A new color is in the air.
Now with Sky Blue, four beautiful colors will have you on cloud nine. And every MacBook Air comes with a color-matched MagSafe charging cable.
Multitasker. Multifaster. MacBook Air with M4 brings even more speed and fluidity to everything you do, like working between loads of apps and tabs, editing videos, or playing games like Sid Meier’s Civilization® VII. All with a silent, fanless design.
Neural Engine. Blazing fast for AI. Thanks to the faster Neural Engine in the M4 chip, MacBook Air has even more powerful AI capabilities to enhance everything you do. From automatic camera frame centering to AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.
Live a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charge, getting up to 50 percent in just 30 minutes.6 So you can power through anything you’re working on without worrying about your battery.
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Computers & Laptops, MacBook
2025 MacBook Air M4 (15 inch)
MacBook Air is the world’s most popular laptop for a reason. Actually, for a lot of reasons. It delivers up to 18 hours of battery life.1 The M4 chip unlocks a whole new level of performance for work and play. Apple Intelligence is built in to help you get things done effortlessly.2 And it now comes in a stunning Sky Blue color. With the perfectly portable MacBook Air, you’ll be ready to take on just about anything, anywhere.
Remarkably light and less than half an inch thin, MacBook Air fits easily into your on-the-go lifestyle — and your bag. MacBook Air with M4 is made with over 50 percent recycled materials and has a durable recycled aluminum enclosure.
A new color is in the air.
Now with Sky Blue, four beautiful colors will have you on cloud nine. And every MacBook Air comes with a color-matched MagSafe charging cable.
Multitasker. Multifaster. MacBook Air with M4 brings even more speed and fluidity to everything you do, like working between loads of apps and tabs, editing videos, or playing games like Sid Meier’s Civilization® VII. All with a silent, fanless design.
Neural Engine. Blazing fast for AI. Thanks to the faster Neural Engine in the M4 chip, MacBook Air has even more powerful AI capabilities to enhance everything you do. From automatic camera frame centering to AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.
Live a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charge, getting up to 50 percent in just 30 minutes.6 So you can power through anything you’re working on without worrying about your battery.
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Computers & Laptops, MacBook
2025 MacBook Pro M5 (14.2 inch)
Pro all out.
MacBook Pro features the most advanced lineup of chips ever built for a pro laptop. Phenomenal single- and multithreaded CPU performance, faster unified memory, enhanced machine learning accelerators — the M5 family of chips gives you the kind of speed and capability you’ve never thought possible. And the powerful Neural Engine makes AI tasks like image upscaling and video caption creation as well as on-device Apple Intelligence features fly.
Next-level graphics performance. Game on.
Run graphics-intensive workflows with a responsiveness that keeps up with your imagination. The M5 family of chips features a GPU with a second-generation hardware-accelerated ray tracing engine that renders images faster, so gaming feels more immersive and realistic than ever. And Dynamic Caching optimizes fast on-chip memory to dramatically increase average GPU utilization — driving a huge performance boost for the most demanding pro apps and games.
Apple Intelligence.
Genius at work.
Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
We can do this all day, And night.
The new MacBook Pro has the longest battery life ever in a Mac — up to 24 hours — and supports fast charge, allowing it to charge up to 50 percent in just 30 minutes. 50 All models provide the same performance whether they’re plugged in or not, so you can spend more time thinking about an outlet for your passion, not your laptop
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Computers & Laptops, MacBook
2026 14.2″ MacBook Pro (M5 Pro)
MacBook Pro
Fast runs in the family.
Our most advanced series of chips ever built for a pro laptop. Each chip in the M5 family delivers phenomenal single- and multithreaded CPU performance and faster unified memory — giving you the kind of speed you’ve never thought possible. The SSD storage is up to twice as fast as before.13 And with powerful Neural Accelerators, you can fly through AI tasks at mind-bending speeds.
A powerful Neural Accelerator is built into each GPU core of the M5 family of chips, which dramatically speeds up AI tasks like image generation from diffusion models, large language model (LLM) prompt processing, and on-device transformer model training. The 16-core Neural Engine drives Apple Intelligence features, making on-device AI powerful and energy efficient.Run graphics-intensive workflows with responsiveness that keeps up with your imagination. Each chip in the M5 family features a GPU with enhanced shader cores and a third-generation ray‑tracing engine, so 3D modeling is crisper and clearer than ever. And Dynamic Caching optimizes on-chip memory to significantly increase GPU utilization — driving huge performance boosts for pro apps and games.Built for AI. From the silicon up.
Apple silicon, and every major subsystem that powers it, is designed for AI — creating a platform that comprehensively unites hardware, software, and ecosystem. So you can run demanding on-device AI workloads with incredible power efficiency. And as always, security and privacy are designed in, not just bolted on.
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Computers & Laptops, MacBook
2026 MacBook Air M5 (13.6 inch)
Might takes flight.
Now supercharged by M5.
MacBook Air is remarkably light at just 2.7 pounds, and less than half an inch thin. It’s designed to fit easily into your bag, so you can always take it with you. It’s also made with over 50 percent recycled materials and has a durable recycled aluminum enclosure built to withstand daily use.
Two perfectly portable sizes.
The 13‑inch MacBook Air is the ultimate on-the-go laptop, and the 15‑inch model gives you even more space onscreen for multitasking.
M5. The chip that zips.
AI in the fast lane. MacBook Air delivers blazing‑fast AI performance thanks to the powerful combination of the M5 chip’s GPU, Neural Engine, and unified memory. With a Neural Accelerator built into each GPU core, AI tasks run even more efficiently. From AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.
Multitasker. Multifaster. The M5 chip brings even more speed and fluidity to everything you do, like seamless switching between loads of apps and tabs, editing 4K video, or playing immersive games like Neverness to Everness. All with a silent, fanless design.
Built for AI.
From the silicon up.For everyone from students to small business owners to creative professionals, MacBook Air with M5 is designed to leverage AI in everyday workflows while preserving your privacy. Whether using powerful Apple Intelligence features across apps and macOS, running LLMs on your Mac, or vibe coding, you’ll stay productive — and protected.
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Audio Devices, Over-Ear Headphones
AirPods Max (USB-C)
AirPods Max
Symphonic boom.
The ultimate over-ear personal listening experience — now in fresh new colors.
All the vivid details.
AirPods Max deliver stunningly detailed, high-fidelity audio for an unparalleled listening experience. Each part of the custom-built driver works to produce sound with ultra-low distortion across the audible range — so you’ll hear every note with a new sense of clarity.
Personalized Spatial Audio
with dynamic head tracking3 gives you a theater‑like experience with sound that surrounds you for movies, TV shows, and games. Using built-in gyroscopes and accelerometers, AirPods Max and your iPhone, iPad, Mac, or Apple TV track the subtle motion of your head, anchoring sounds to your device.
Adaptive EQ
tailors sound to the bespoke fit and seal created by the ear cushions. Inward-facing microphones measure what you’re hearing, then adjust the frequencies of your music to deliver a rich, consistent experience that faithfully reproduces every note.
Pro‑level Active Noise Cancellation.
With up to 2x more noise cancelled,1 pro‑level Active Noise Cancellation counters external sound with equal anti‑noise. With control over what you hear — and don’t hear — you can immerse yourself in music and podcasts, or simply stay focused, like never before.
Transparency mode.
Press the noise control button to switch to Transparency mode, which lets outside sound in so you can interact naturally with your surroundings.
Automatic Switching4 and on-head detection. If you’re playing music on your Mac and take a call on your iPhone, AirPods Max automatically switch over. And AirPods Max pause audio when you take them off and resume playback when you put them back on.
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Audio Devices, Earbud & In-Ear Headphones
AirPods Pro (2nd Generation)
- AirPods Pro have been reengineered for even richer audio experiences.
- Next-level Active Noise Cancellation and Adaptive Transparency reduce more external noise.
- Spatial Audio takes immersion to a remarkably personal level.
- Touch control now lets you adjust volume with a swipe.
- And a leap in power delivers 6 hours of battery life from a single charge.
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Accessories, Smartphone Accessories
AirTag (2nd Generation)
The next generation of AirTag — the bestselling item finder — is even easier to locate with more powerful Precision Finding, a longer Bluetooth range, and a louder speaker
Enhanced Range and Findability
Apple’s second-generation Ultra Wideband chip — the same chip found in the iPhone 17 lineup, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11 — powers the new AirTag, making it easier to locate than ever before. Using haptic, visual, and audio feedback, Precision Finding guides users to their lost items from up to 50 percent farther away than the previous generation.1 And an upgraded Bluetooth chip expands the range at which items can be located. For the first time, users can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag, bringing a powerful experience to the wrist.The Find My Network and Share Item Location
Find My makes it easy to locate AirTag, Apple devices, and compatible third-party devices, as well as keep up with friends and family, all while protecting user privacy. If AirTag is out of range of its paired iPhone, the Find My network can help track it down. The Find My network is a crowdsourced network of Apple devices that use Bluetooth technology to detect the location of an accessory or device, and report their approximate location back to the owner.Industry-Leading Security Features
The new AirTag is designed from the ground up to keep location data private and secure. AirTag doesn’t physically store location data or history on device, and end-to-end encryption protects all communication with the Find My network, ensuring that only the owner of a device can access its location data. No one, including Apple, knows the identity or location of any device that helped find it. Designed exclusively for tracking objects, and not people or pets, the new AirTag incorporates a suite of industry-first protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently.SKU: n/a -
Accessories, Smartphone Accessories
Apple 40W Dynamic Power Adapter with 60W Max
The 40W Dynamic Power Adapter with 60W Max is uniquely designed to dynamically deliver up to 60W of output, providing a powerful boost in charging speeds.¹
With Dynamic Power, you get many of the same benefits of higher-wattage chargers in a compact, pocket-size form factor to make charging at home, in the office, or on the go faster and more convenient than ever. For fast charging, pair the Dynamic Power Adapter with iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max (up to 50 percent charge in 20 minutes) or iPhone Air (up to 50 percent charge in 30 minutes). Or pair it with iPad Pro 11-inch models (up to 50 percent charge in 30 minutes) or iPad Pro 13-inch models (up to 50 percent charge in 35 minutes).
Compatible with USB-C–enabled devices. Charging cable sold separately.
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Accessories, iPad Accessories, Smartphone Accessories
Apple 60W USB-C Charge Cable (1m)
This 1-meter charge cable is made with a woven design — with USB-C connectors on both ends — and is ideal for charging, syncing, and transferring data between USB-C devices. It supports charging of up to 60 watts and transfers data at USB 2 rates. Pair the USB-C Charge Cable with a compatible USB-C power adapter to conveniently charge your devices from a wall outlet and take advantage of fast-charging capabilities. USB-C power adapters sold separately.
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