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Computers & Laptops, MacBook
14 Inch MacBook Pro M4
Pro all out.
MacBook Pro features the most advanced lineup of chips ever built for a pro laptop. Phenomenal single- and multithreaded CPU performance, faster unified memory, enhanced machine learning accelerators — the M4 family of chips gives you the kind of speed and capability you’ve never thought possible. And the powerful Neural Engine makes AI tasks like image upscaling and video caption creation as well as on-device Apple Intelligence features fly.
Next-level graphics performance. Game on.
Run graphics-intensive workflows with a responsiveness that keeps up with your imagination. The M4 family of chips features a GPU with a second-generation hardware-accelerated ray tracing engine that renders images faster, so gaming feels more immersive and realistic than ever. And Dynamic Caching optimizes fast on-chip memory to dramatically increase average GPU utilization — driving a huge performance boost for the most demanding pro apps and games.
Apple Intelligence.
Genius at work.
Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
We can do this all day, And night.
The new MacBook Pro has the longest battery life ever in a Mac — up to 24 hours — and supports fast charge, allowing it to charge up to 50 percent in just 30 minutes. 50 All models provide the same performance whether they’re plugged in or not, so you can spend more time thinking about an outlet for your passion, not your laptop
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Computers & Laptops, Desktops & Monitors, iMac
2024 iMac 24″ M4
Apple Intelligence.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information.
And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Performance.
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Computers & Laptops, MacBook
2024 MacBook Air M3 (13.6 inch)
Lean. Mean. M3 machine.The moment you open your MacBook Air, it’s ready for whatever you throw at it. And no matter how intense the workload, it stays silent thanks to a fanless design. Whether you’re multitasking between apps, editing videos in iMovie, or playing Baldur’s Gate 3 in Game Mode, the M3 chip brings more speed and fluidity to everything you do.
MacBook Air with M3 leverages the incredible AI performance of the Neural Engine to deliver intelligent macOS features that enhance productivity and creativity, including powerful camera features, real-time speech to text, and visual understanding.
With access to a broad ecosystem of apps that deliver advanced AI features, users can do everything from checking their homework with AI Math Assistance in Goodnotes, to automatically enhancing photos in Pixelmator Pro, to removing background noise from a video using CapCut.
A battery that goes all day. Both MacBook Air with M2 and MacBook Air with M3 provide up to 18 hours of battery life, so you can leave the power adapter at home.2
MacBook Air is built for Apple Intelligence,1 the personal intelligence system that helps you express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
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Computers & Laptops, MacBook
2025 MacBook Air M4 (13.6 inch)
MacBook Air is the world’s most popular laptop for a reason. Actually, for a lot of reasons. It delivers up to 18 hours of battery life.1 The M4 chip unlocks a whole new level of performance for work and play. Apple Intelligence is built in to help you get things done effortlessly.2 And it now comes in a stunning Sky Blue color. With the perfectly portable MacBook Air, you’ll be ready to take on just about anything, anywhere.
Remarkably light and less than half an inch thin, MacBook Air fits easily into your on-the-go lifestyle — and your bag. MacBook Air with M4 is made with over 50 percent recycled materials and has a durable recycled aluminum enclosure.
A new color is in the air.
Now with Sky Blue, four beautiful colors will have you on cloud nine. And every MacBook Air comes with a color-matched MagSafe charging cable.
Multitasker. Multifaster. MacBook Air with M4 brings even more speed and fluidity to everything you do, like working between loads of apps and tabs, editing videos, or playing games like Sid Meier’s Civilization® VII. All with a silent, fanless design.
Neural Engine. Blazing fast for AI. Thanks to the faster Neural Engine in the M4 chip, MacBook Air has even more powerful AI capabilities to enhance everything you do. From automatic camera frame centering to AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.
Live a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charge, getting up to 50 percent in just 30 minutes.6 So you can power through anything you’re working on without worrying about your battery.
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Computers & Laptops, MacBook
2025 MacBook Air M4 (15 inch)
MacBook Air is the world’s most popular laptop for a reason. Actually, for a lot of reasons. It delivers up to 18 hours of battery life.1 The M4 chip unlocks a whole new level of performance for work and play. Apple Intelligence is built in to help you get things done effortlessly.2 And it now comes in a stunning Sky Blue color. With the perfectly portable MacBook Air, you’ll be ready to take on just about anything, anywhere.
Remarkably light and less than half an inch thin, MacBook Air fits easily into your on-the-go lifestyle — and your bag. MacBook Air with M4 is made with over 50 percent recycled materials and has a durable recycled aluminum enclosure.
A new color is in the air.
Now with Sky Blue, four beautiful colors will have you on cloud nine. And every MacBook Air comes with a color-matched MagSafe charging cable.
Multitasker. Multifaster. MacBook Air with M4 brings even more speed and fluidity to everything you do, like working between loads of apps and tabs, editing videos, or playing games like Sid Meier’s Civilization® VII. All with a silent, fanless design.
Neural Engine. Blazing fast for AI. Thanks to the faster Neural Engine in the M4 chip, MacBook Air has even more powerful AI capabilities to enhance everything you do. From automatic camera frame centering to AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.
Live a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charge, getting up to 50 percent in just 30 minutes.6 So you can power through anything you’re working on without worrying about your battery.
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Audio, Over-Ear Headphones
AirPods Max (USB-C)
AirPods Max
Symphonic boom.
The ultimate over-ear personal listening experience — now in fresh new colors.
All the vivid details.
AirPods Max deliver stunningly detailed, high-fidelity audio for an unparalleled listening experience. Each part of the custom-built driver works to produce sound with ultra-low distortion across the audible range — so you’ll hear every note with a new sense of clarity.
Personalized Spatial Audio
with dynamic head tracking3 gives you a theater‑like experience with sound that surrounds you for movies, TV shows, and games. Using built-in gyroscopes and accelerometers, AirPods Max and your iPhone, iPad, Mac, or Apple TV track the subtle motion of your head, anchoring sounds to your device.
Adaptive EQ
tailors sound to the bespoke fit and seal created by the ear cushions. Inward-facing microphones measure what you’re hearing, then adjust the frequencies of your music to deliver a rich, consistent experience that faithfully reproduces every note.
Pro‑level Active Noise Cancellation.
With up to 2x more noise cancelled,1 pro‑level Active Noise Cancellation counters external sound with equal anti‑noise. With control over what you hear — and don’t hear — you can immerse yourself in music and podcasts, or simply stay focused, like never before.
Transparency mode.
Press the noise control button to switch to Transparency mode, which lets outside sound in so you can interact naturally with your surroundings.
Automatic Switching4 and on-head detection. If you’re playing music on your Mac and take a call on your iPhone, AirPods Max automatically switch over. And AirPods Max pause audio when you take them off and resume playback when you put them back on.
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Audio, Earbud & In-Ear Headphones
AirPods Pro (2nd Generation)
- AirPods Pro have been reengineered for even richer audio experiences.
- Next-level Active Noise Cancellation and Adaptive Transparency reduce more external noise.
- Spatial Audio takes immersion to a remarkably personal level.
- Touch control now lets you adjust volume with a swipe.
- And a leap in power delivers 6 hours of battery life from a single charge.
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Accessories, iPad Accessories, Tablets
Apple Pencil Pro
Apple Pencil Pro adds even more magical capabilities to help bring your ideas to life. New advanced features make marking up, taking notes, and creating a masterpiece more intuitive than ever.
Squeeze. Apple Pencil Pro can sense when you squeeze it and brings up a new palette so you can quickly switch tools, line weights, and colors.
Barrel roll. A new gyroscope allows you to rotate Apple Pencil Pro for precise control of shaped pen and brush tools.
Haptic feedback. A custom haptic engine provides feedback that you can feel. When you squeeze or double‑tap, a light pulse confirms the action.
Apple Pencil hover.¹ Preview exactly where your Apple Pencil will touch down on your display and see a virtual shadow of your tool. So you can write, sketch, and illustrate with even greater precision.
Double tap. Quickly switch between tools, like a pen and eraser, with a double tap on Apple Pencil.
And if you misplace Apple Pencil Pro while you’re out and about or at home, you can easily locate it in the Find My app. Apple Pencil Pro attaches, pairs, and charges magnetically on the side of your iPad.
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iPhone, Smartphones
iPhone 16 Plus
New camera system.
Go to great lengths to get the perfect shot.
The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.
Ultra Wide camera.
Focus on the little things.
And the bigger picture.The new Ultra Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also frame more expansive scenes without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to 2.6x more light for higher image quality — even in low light.
Durable design.
Who says beauty isn’t meant to last.
iPhone 16 has a sturdy, aerospace-grade aluminum enclosure and strong — and beautiful — color-infused glass on the back. The latest-generation Ceramic Shield material is two times tougher than any smartphone glass. And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.
Action button.
Do more. Wait less.
The Action button on iPhone 16 is a fast track to your favorite feature. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favorite coffee drink.
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