apple intelligence
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Computers & Laptops, MacBook
14 Inch MacBook Pro M4
Pro all out.
MacBook Pro features the most advanced lineup of chips ever built for a pro laptop. Phenomenal single- and multithreaded CPU performance, faster unified memory, enhanced machine learning accelerators — the M4 family of chips gives you the kind of speed and capability you’ve never thought possible. And the powerful Neural Engine makes AI tasks like image upscaling and video caption creation as well as on-device Apple Intelligence features fly.
Next-level graphics performance. Game on.
Run graphics-intensive workflows with a responsiveness that keeps up with your imagination. The M4 family of chips features a GPU with a second-generation hardware-accelerated ray tracing engine that renders images faster, so gaming feels more immersive and realistic than ever. And Dynamic Caching optimizes fast on-chip memory to dramatically increase average GPU utilization — driving a huge performance boost for the most demanding pro apps and games.
Apple Intelligence.
Genius at work.
Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
We can do this all day, And night.
The new MacBook Pro has the longest battery life ever in a Mac — up to 24 hours — and supports fast charge, allowing it to charge up to 50 percent in just 30 minutes. 50 All models provide the same performance whether they’re plugged in or not, so you can spend more time thinking about an outlet for your passion, not your laptop
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Computers & Laptops, MacBook
2024 MacBook Air M3 (13.6 inch)
Lean. Mean. M3 machine.The moment you open your MacBook Air, it’s ready for whatever you throw at it. And no matter how intense the workload, it stays silent thanks to a fanless design. Whether you’re multitasking between apps, editing videos in iMovie, or playing Baldur’s Gate 3 in Game Mode, the M3 chip brings more speed and fluidity to everything you do.
MacBook Air with M3 leverages the incredible AI performance of the Neural Engine to deliver intelligent macOS features that enhance productivity and creativity, including powerful camera features, real-time speech to text, and visual understanding.
With access to a broad ecosystem of apps that deliver advanced AI features, users can do everything from checking their homework with AI Math Assistance in Goodnotes, to automatically enhancing photos in Pixelmator Pro, to removing background noise from a video using CapCut.
A battery that goes all day. Both MacBook Air with M2 and MacBook Air with M3 provide up to 18 hours of battery life, so you can leave the power adapter at home.2
MacBook Air is built for Apple Intelligence,1 the personal intelligence system that helps you express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
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Accessories, iPad Accessories, Tablets
Apple Pencil Pro
Apple Pencil Pro adds even more magical capabilities to help bring your ideas to life. New advanced features make marking up, taking notes, and creating a masterpiece more intuitive than ever.
Squeeze. Apple Pencil Pro can sense when you squeeze it and brings up a new palette so you can quickly switch tools, line weights, and colors.
Barrel roll. A new gyroscope allows you to rotate Apple Pencil Pro for precise control of shaped pen and brush tools.
Haptic feedback. A custom haptic engine provides feedback that you can feel. When you squeeze or double‑tap, a light pulse confirms the action.
Apple Pencil hover.¹ Preview exactly where your Apple Pencil will touch down on your display and see a virtual shadow of your tool. So you can write, sketch, and illustrate with even greater precision.
Double tap. Quickly switch between tools, like a pen and eraser, with a double tap on Apple Pencil.
And if you misplace Apple Pencil Pro while you’re out and about or at home, you can easily locate it in the Find My app. Apple Pencil Pro attaches, pairs, and charges magnetically on the side of your iPad.
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iPad, Tablets
iPad Mini 7
Big-screen attitude. UltraportableÂ
design.iPad mini has everything there is to love about iPad in a delightfully light, compact design. It features a 100 percent recycled aluminum enclosure and stunning all‑screen design, and it goes anywhere you go — fitting perfectly into a backpack or purse.
Apple Intelligence.Â
 Personal, private, powerful.iPad mini is built for Apple Intelligence, the personal intelligence system that helps you express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
A17 ProÂ
chip.
Pocket scientist.The blazing-fast A17 Pro chip makes iPad mini a portable powerhouse. It enables Apple Intelligence and delivers a big boost in performance. The 16‑core Neural Engine is up to 2x faster than the previous generation. The 5‑core GPU brings advanced features like hardware‑accelerated ray tracing for graphically intense triple‑A games. And you can work, play, and create from anywhere with all‑day battery life.
Apple Pencil Pro. Engineered for limitlessÂ
creativity.Apple Pencil sets the standard for how drawing, painting, handwriting, and note‑taking should feel — intuitive, precise, and magical.2 All with pixel‑perfect precision, low latency, tilt sensitivity, and support for palm rejection. And now Apple Pencil Pro adds even more capabilities to bring your ideas to life like never before.
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iPhone, Smartphones
iPhone 16 Plus
New camera system.
Go to great lengths to get the perfect shot.
The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.
Ultra Wide camera.
Focus on the little things.
And the bigger picture.The new Ultra Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also frame more expansive scenes without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to 2.6x more light for higher image quality — even in low light.
Durable design.
Who says beauty isn’t meant to last.
iPhone 16 has a sturdy, aerospace-grade aluminum enclosure and strong — and beautiful — color-infused glass on the back. The latest-generation Ceramic Shield material is two times tougher than any smartphone glass. And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.
Action button.
Do more. Wait less.
The Action button on iPhone 16 is a fast track to your favorite feature. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favorite coffee drink.
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iPhone, Smartphones
iPhone 16 Pro
iPhone 16 Pro features a Grade 5 titanium design with a new, refined microblasted texture. Titanium has one of the highest strength-to-weight ratios of any metal, making these models incredibly strong and impressively light. iPhone 16 Pro comes in four stunning finishes — including new Desert Titanium.
Internal design improvements — including a 100 percent recycled aluminum thermal substructure and back glass optimizations that further dissipate heat — enable up to 20 percent better sustained performance than iPhone 15 Pro. So you can do all the things you love — like high-intensity gaming — for longer.
New display technology allows us to route display data under active pixels with no distortion, resulting in thinner borders for larger 6.3-inch and 6.9-inch Super Retina XDR displays that feel great in your hand.
iPhone 16 Pro is splash, water, and dust resistant.4 It also has our latest-generation Ceramic Shield material that’s two times tougher than any smartphone glass. Talk about durable.
iPhone 16 Pro is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.
iPhone 16 Pro takes video capture to a whole new level with 4K 120 fps Dolby Vision — our highest resolution and frame rate combo yet. Enabled by the new 48MP Fusion camera with second-generation quad-pixel sensor and our powerful A18 Pro chip, iPhone 16 Pro lets you record 4K 120 fps Dolby Vision in video mode or slo-mo.
iPhone 16 Pro also provides a big leap in audio performance with four studio-quality mics for higher-quality recording. They provide a lower noise floor so you get more true-to-life sounds. New Spatial Audio capture makes your videos sound more immersive when listening with AirPods. And thanks to wind noise reduction, the audio quality is even clearer.
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iPhone, Smartphones
iPhone 16 Pro Max
iPhone 16 Pro features a Grade 5 titanium design with a new, refined microblasted texture. Titanium has one of the highest strength-to-weight ratios of any metal, making these models incredibly strong and impressively light. iPhone 16 Pro comes in four stunning finishes — including new Desert Titanium.
Internal design improvements — including a 100 percent recycled aluminum thermal substructure and back glass optimizations that further dissipate heat — enable up to 20 percent better sustained performance than iPhone 15 Pro. So you can do all the things you love — like high-intensity gaming — for longer.
New display technology allows us to route display data under active pixels with no distortion, resulting in thinner borders for larger 6.3-inch and 6.9-inch Super Retina XDR displays that feel great in your hand.
iPhone 16 Pro is splash, water, and dust resistant.4 It also has our latest-generation Ceramic Shield material that’s two times tougher than any smartphone glass. Talk about durable.
iPhone 16 Pro is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.
iPhone 16 Pro takes video capture to a whole new level with 4K 120 fps Dolby Vision — our highest resolution and frame rate combo yet. Enabled by the new 48MP Fusion camera with second-generation quad-pixel sensor and our powerful A18 Pro chip, iPhone 16 Pro lets you record 4K 120 fps Dolby Vision in video mode or slo-mo.
iPhone 16 Pro also provides a big leap in audio performance with four studio-quality mics for higher-quality recording. They provide a lower noise floor so you get more true-to-life sounds. New Spatial Audio capture makes your videos sound more immersive when listening with AirPods. And thanks to wind noise reduction, the audio quality is even clearer.
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iPhone, Smartphones
iPhone 16e
Latest iPhone. Greatest price.
Drop-dead gorgeous.
Drop-tested tough.iPhone 16e has an incredible design — inside and out — and is available in an elegant black or white finish. Made from durable aerospace‑grade aluminum, the enclosure on iPhone 16e is built to go the distance and survive life’s oops, whoops, and oh nooos.
Ceramic Shield
Tougher than any smartphone glass.
The front of iPhone 16e is protected by Ceramic Shield, which is tougher than any smartphone glass and ready to handle all of those real‑life situations. And iPhone 16e is resistant to splashes, water, and dust.
A fast track to your favorite feature.
With a press you can use visual intelligence, call your best friend, launch your favorite app, and more.
One. For all.
iPhone 16e has USB‑C, a port for charging and connecting other Apple devices and a wide variety of accessories.
All-day battery life
From dusk till dawn.
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